| Type | Privately Held Company |
|---|---|
| Industry | Strategy Consulting |
| Founded | 1998 |
| Headquarters | San Mateo, California New York, NY |
| Products | Creating New Businesses, Reinventing Existing Categories, and Building Innovation Capabilities |
| Website | www.jumpassociates.com |
Jump Associates, commonly referred to as Jump, is a hybrid strategy firm with offices located in San Mateo, CA and New York, NY. Jump helps companies create new businesses and reinvent existing ones. The firm's consultants work with business leaders to "tackle big, ambiguous growth challenges - the kinds of things you don’t know how to face, but can’t afford not to."
The terms "hybrid strategy" and "hybrid thinking" were developed by Jump to describe its approach to solving some of the business world's most difficult questions of strategy. According to the firm's most recent factsheet, "tackling issues of tremendous complexity has required us to create a very different kind of consulting firm. We have consciously cultivated a hybrid approach, creating new methods and new intellectual property at the intersection of culture, design, and business. Hybridity allows us to see across silos, see around barriers, and see new opportunities that others might miss."
Since its founding in 1998, Jump has worked with numerous companies, including Hewlett-Packard, Target, Nike, Procter & Gamble and General Electric, in sectors as diverse as consumer packaged goods, high technology, health care, financial services and nonprofit foundations. The firm was launched by Dev Patnaik, Neal Moore, Robert Becker, and Udaya Patnaik, among others. The company's founders helped define and pioneer what they termed "Design Strategy," focused on helping clients to bridge social research, business strategy and design. The company was recently named one of fifteen Top Small Workplaces by the Wall Street Journal in 2008 [1].
Founder Dev Patnaik's first book, Wired to Care: How Companies Prosper When They Create Widespread Empathy[2], was released in January 2009. The book shares details of stories from business, politics, and some from Jump itself, including the firm's work with Target and Clorox.
Since 2000, Dev Patnaik has taught the class Needfinding in the Stanford Joint Program in Product Design [3]. The course teaches many of the design research methods that inform Jump's approach to design strategy. The company works with a variety of different people and types of companies. [4] [5].
Jump's headquarters in San Mateo, JumpSpace, is designed to foster collaboration in a variety of different environments, from a sidewalk cafe to a blackbox theater. Several media outlets, including BusinessWeek [6] [7] and Southern California Public Radio [8], have recognized JumpSpace as a breakthrough achievement in workplace design.
The company currently has offices in both San Mateo and New York.
1. http://www.businessweek.com/innovate/content/nov2005/id20051101_609886.htm?chan=db
2. http://www.businessweek.com/innovate/content/nov2005/id20051102_204917.htm
3. http://online.wsj.com/article/SB122347733961315417.html
4. http://www.wiredtocare.com
5. http://design.stanford.edu/PD/02-people1.html
6. http://images.businessweek.com/ss/06/07/jump/index_01.htm
7. http://www.businessweek.com/magazine/content/06_27/b3991073.htm
8. http://www.publicradio.org/tools/media/player/kpcc/news/shows/pattmorrison/2007/10/20071016_pattmorrison2